Fifty years have passed since Blow up was released; the film that marked a generation was and to this day is one of the most iconic films to delve into the themes of fashion. Michelangelo Antonioni’s film, winner of a Palma de Oro at the International Festival of Canes of 1966, has influenced and acted as a reference for many fashion photographers and filmmakers.
The film -starred by David Hemmings and Vanessa Redgrave, with appearances of supermodels of the time such as Veruschka and Peggy Moffitt- it’s a reflection of London in the 60s and at its most modern, embodying its aesthetic atmosphere, the design as well as music of that époque.
Blow up is based on a story written by Julio Cortázar. The main character is a fashion photographer who finds himself in “Swinging Sixties London”; this character, named David Bailey is played by David Hemmings. In the story we enjoy his capacity for creating fantasy worlds along with his eclectic performance. Another aspect that needs to be highlighted along with the visual force is the relationship between fashion and desire and the increasing importance of the image: the appearance of modernity is more important than modernity in itself.
The film let us see some of the more legendary moments of fashion cinema, such as the photo session in which Veruschka rolled on the floor in an elegant black dress or the session with 5 women in an amazing geometrical set.
It is always inspiring for us to view and re-view the film, how it successfully catches our attention from the opening moments and how it only gets better over time.